Revolutionizing Pet Nutrition in India: A Feature by PetBiz
, by The Pet Belly, 1 min reading time
The Pet Belly : Revolutionizing Pet Nutrition in India
In a world where 68% of pet parents consider their furry companions as beloved as their own children, it’s surprising to learn that only a tiny 10% opt to feed their pets fresh food. The pet food industry, while massive, remains dominated by heavily processed options laden with artificial preservatives. It’s time for India’s pets to eat better, and The Pet Belly is leading the way.
The Dangers of Preservatives
Artificial preservatives like BHA, BHT, Propyl Gallate, Potassium Sorbate, and Ethoxyquin are commonly found in commercial pet foods. These chemicals are linked to a range of severe health risks, including tumors, behavioral issues like aggression, and learning deficits. While these preservatives are permitted in both pet and human food in the US, Europe, and India, their harmful effects have long been documented.
“We’ve spent years understanding the dangers of artificial ingredients for ourselves,” explains Ananyaa Goel, founder of The Pet Belly. “It’s shocking that we haven’t applied the same standards to how we feed our pets, who are often far more sensitive than we are to these chemicals.”
The Pet Belly: A Fresh Food Pioneer
The Pet Belly is India’s groundbreaking platform dedicated solely to fresh pet food. It partners with over 15 brands committed to providing natural, ready-to-eat, or naturally preserved meal options. This means food made with human-grade ingredients – a far cry from the mysterious, heavily processed kibble that dominates the market.
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